All because of an argument over dolls, Ubisoft have managed to come away with a court judgment of $13 million. This is the result of a licensing dispute and a productive fight over Bratz dolls between MGA and Ubisoft.

Ubisoft was the publishing company for the 2003 Bratz games issued for Playstation and Game Boy Advance. In that same year the license agreement with Ubisoft was terminated by the toy company MGA Entertainment and was transferred to THQ. This led to the dispute and Ubisoft's legal representative Greenberg Glusker believes that the arrangement was concluded without acceptable reason with the sole intention of obtaining a preferable and more advantageous deal elsewhere.

This resulted in both companies suing each other. The legal battle concerning the licensing of video games involving Bratz dolls was concluded in the Los Angeles Superior Court. The arbitrator in the case awarded a judgment of $13 million to Ubisoft in lost profits damages, attorney's fees and interest.

In a bulletin issued by legal counsel Greenberg Glusker, it was explained that "in 2002, Ubisoft entered into a license with MGA to publish video games based on the Bratz™ dolls. Due to the increasing popularity of the dolls, MGA sought to force a renegotiation of the license in 2003 by terminating the license without cause and on pre-textual grounds. When Ubisoft refused to give in to MGA's bad faith demands, MGA sued. Ubisoft counter-sued, alleging that MGA's termination of the license was invalid and a breach of contract."

In the same bulletin it was stated by Ubisoft's General Counsel Cecile Russeil "we are thrilled with the result and we feel completely vindicated. We could not have achieved this outcome without attorneys who mastered every aspect of the case and thoroughly understood our video gaming business."